| International Standard Book Number |
9781668026007 (hardcover)
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| International Standard Book Number |
1668026007 (hardcover)
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| International Standard Book Number |
9781668227442 (paperback)
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| International Standard Book Number |
1668227444 (paperback)
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| Personal Name |
Newman, George (Professor), author.
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| Title Statement |
How great ideas happen : the hidden steps behind breakthrough success / George Newman.
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| Edition Statement |
First Simon & Schuster hardcover edition.
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| Production, Publication, Distribution, Manufacture, and Copyright Notice |
New York : Simon & Schuster, 2026.
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| Physical Description |
292 pages : illustrations ; 24 cm.
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| Bibliography, Etc. Note |
Includes bibliographical references (pages 267-277) and index.
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| Formatted Contents Note |
Introduction: Dig for fire -- Part I: Surveying: Where to search for ideas -- Burn the cabin down -- Originality ostriches -- Bottoms up! -- Part II: Gridding: Organizing your search -- The guiding question -- Think inside the box -- Transplanting -- Part III: Digging: Unearthing promising ideas -- More is more -- Search far and wide -- The spark -- Part IV: Sifting: Choosing which ideas to pursue -- Create by subtracting -- How ideas 'feel' -- The learning curve -- Conclusion: Getting unstuck -- Appendix: Deeper questions about creativity.
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| Summary, Etc. |
"Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment--sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered--more like precious artifacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold. With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous 'drip' paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas--this book is your guide"-- Provided by publisher.
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| Subject Added Entry - Topical Term |
Creative ability.
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| Subject Added Entry - Topical Term |
Creation (Literary, artistic, etc.)
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| Subject Added Entry - Topical Term |
Creative ability Case studies.
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| Index Term-Genre/Form |
Instructional and educational works.
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| Index Term-Genre/Form |
Case studies.
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